Fighting Razor Bumps with eWize™ Razor Bump Shave Cream

Fighting Razor Bumps with eWize™ Razor Bump Shave Cream Press Release - February 2, 2011

Dateline: Hollywood, Florida Florida based eWize Marketing 4U, LLC, a company that specializes in consumer driven niche products announced today the launch of their eWize™ Razor Bump Shave Cream for Men and their eWize™ Razor Bump Shave Cream for Women. The products are proprietary formulas that were developed to help men & women combat razor bumps while shaving. For those who are prone to Pseudofolliculitis barbae (Razor Bumps) the eWize™ Razor Bump Shave Cream was formulated to help reduce and prevent the cycle of razor bumps on the skin while delivering a close comfortable shave. The product is an excellent moisturizing and conditioning cream that helps maintain healthy looking skin. eWize™ Razor Bump Shave Cream for Women was clinically formulated to help reduce skin irritation and red bumps that can occur when shaving in sensitive areas of the body. The cream is soothing and has a spa like feel, which greatly improves the overall shaving experience. President of eWize Marketing 4U, LLC, Loren Van Dusseldorp, “ Several of my business associates complained how difficult it was to achieve a close shave when you have razor bumps. I contacted a product development team in New York to see if we could come up with a solution. After several months of work we were able to develop the eWize™ Razor Bump Shave Cream for Men. And soon followed with eWize™ Razor Bump Shave Cream for Women, which is turning out to be an equally successful product.” Both products are currently being offered on the Internet and will be moving onto the retail shelf end of first quarter of 2011. The first initial retail distribution will be through beauty supplies, salons, barbershops & specialty retail outlets. eWize Marketing 4U, LLC, Loren Van Dusseldorp, "Out of the many products we market, the eWize™ Razor Bump Shave Cream products are some of the most exciting. We knew there was a very strong market for these items, but the positive feedback to date has been overwhelming.” Print and advertorial ad programs are in the works and will start appearing in sports publications for the men’s product and women’s magazines respectively early 2011. http://www.ebonyshavecream.com/media_shave_bumps_ebony.html For more information Contact: eWize Marketing 4U, LLC Loren Van Dusseldorp Hollywood, FL 33020 Phone: 954-923-7000

Answers to Frequently Asked Questions about EWize Razor Bump Shave Cream

Is eWize™ Razor Bump Shave Cream safe for all types of skin?
Yes, eWize™ Razor Bump Shave Cream is hypoallergenic but if you have sensitive skin or are sensitive to any of the ingredients on the packaging, it is best to test a small amount on the inside of your arm 24 hours before you use on the face. If you experience no sensitivity or irritation then you may use on your face.

Can I use eWize™ Razor Bump Shave Cream everyday?
Yes, it will not only improve your shaving results, but it is an excellent moisturizer and skin conditioner.

What makes eWize™ Razor Bump Shave Cream work so well?
It is a special dermatological formula with 6 moisturizers and is a non-aerosol cream.

What aftershave product should I use?
It is best to apply a small amount of eWize™ Razor Bump Shave Cream after your shave for soothing protection all day long.

How long will a bottle of eWize™ Razor Bump Shave Cream last?
Of course it depends upon the amount you use and all the areas you shave, but the 6 oz bottle should last about 3 to 4 months with normal useage. Your results may vary.

How should I use eWize™ Razor Bump Shave Cream?
Dampen the area you would like to shave with warm water, then apply a thin layer of eWize™ Razor Bump Shave Cream. If you would like additional beard softening, lightly steam your face with a warm washcloth for 1-2 minutes then apply eWize™ Razor Bump Shave Cream and proceed with shaving.

Do all blade razors work with eWize™ Razor Bump Shave Cream?
Absolutely eWize™ Razor Bump Shave Cream was designed to improve the overall shaving experience with any blade type razor. Not suitable for electric razors.

Does eWize™ Razor Bump Shave Cream foam?
It was not designed as a foaming product. It is more of a shaving lubricant that was specially formulated to reduce shave bumps & overall skin irritation.

If I stop using eWize™ Razor Bump Shave Cream will my shave bumps return?
Depending upon the severity and the overall health and condition of your skin, you should continue, however you may be able to use the cream less frequently and still benefit from the results.

Is eWize™ Razor Bump Shave Cream exclusively an ethnic product?
eWize™ Razor Bump Shave Cream is for anyone with sensitive skin that is experiencing shave bumps and irritation.

Does eWize™ Razor Bump Shave Cream work for women?
We have a formula especially for women’s shaving needs.

http://www.ebonyshavecream.com/faq.html

EWize Shave Cream Product Launch

Announcing a revolutionary new shaving product proven to reduce and prevent shave bumps in men and women: EWize Razor Bump Shave Cream!

Shop now at www.EbonyShaveCream.com and get yours today for a smooth shave and extra moisturized skin too!

Why YOU should be using eWize™ Razor Bump Shave Cream To avoid Pseudofolliculitis Barbae “Razor Bumps” You will experience possibly for the first time a smoother, more comfortable, less irritating shave. Less nicks & cuts. You will reduce or eliminate those painful Shave Bumps. Your skin condition will look and feel much smoother and healthier overall. Women will love your smooth and healthy looking skin. Painful Red Bumps After You Shave? Painful red bumps after you shave are caused by ingrown hairs and are typically referred to as Shave Bumps. Normally the typical hair growth pattern for a hair follicle is to grow out of the skin. But an ingrown hair follicle grows into the skin and stays underneath the skin as it continues to grow. Your skin then considers this as a “foreign invader” and attempts to heal itself, causing the hair to be “trapped” under the surface of the skin creating a “shave bump”. When shaving, you may have to shave over bumps, which is very painful causing irritation worsening the Shave Bumps that already exists. The active agents in eWize™ Razor Bump Shave Cream help to reduce the vicious cycle of The Shave Bump, helping your skin to heal and become Shave Bump Free. Who Can Get Shave Bumps? • 80 percent of African-American men • Hispanic men • 15 percent of Caucasian men • Men with darker skin tones • Men with thick, curly hair • Caucasian men with curly hair Want Bump-Free Skin When You Shave? Want a Pain Free Shave EVERYTIME? Our new innovative & cutting edge formula will provide you with the smoothest, bump free shave you have ever experienced, and help your existing Shave Bumps to heal. Created with the highest quality ingredients for maximum smooth bump free results. How to eWize™ Razor Bump Shave Cream - Tips to Heal & Promote a Bump Free Shave Pre-trim areas that have longer hair that you would like to shave. This will be easier for you and your drain…and razor too! Wash your face with warm water then dampen a washcloth with warm water and hold on the areas that you would like to shave for 1-2 minutes. This will help to soften the hair follicle and help the hair follicle to break free of the skin while shaving and open the pores of the skin. If you shave while you are in the shower, invest in an inexpensive fog-free shave mirror (available at most stores). Leave the shaving for very last; this will help to soften the hair and skin giving you a fantastic shave. Apply eWize™ Razor Bump Shave Cream and gently massage in the areas that you would like to shave. Make sure there is enough eWize™ Shave cream to create a light layer on your skin. Use a sharp razor blade. Dull razor blades will not provide a close, comfortable shave Shave in the direction that your hair grows. Gentle pressure is all that is needed while shaving. Do not shave in the opposite direction of hair growth. Contrary to what you may have heard, this does not provide a “close shave” only an irritated, bump potential shave. This method of shaving will also help to promote hair growth out of the skin, instead of growing underneath the skin. Also do not “go over” spots repeatedly. You may re-shave an area but excessive “going over” will only result in irritation and bleeding. Rinse face thoroughly and pat dry gently with a towel.